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Friday, June 17, 2022

What Are the Advantages of Buying Sustainable Brands?

The goal of sustainability in the fashion world is to create clothing in a manner that considers its effect on the environment, humanity, and the reduction of carbon footprints. Sustainable fashion benefits customers and the planet. Below is a list of the advantages of buying sustainable clothes.

Featured Image: @thelowlowstyle

Reduced Manufacturing Waste

The fashion world is one of the worst sectors in regards to environmental pollution and waste. Globally, we consume 62 million tons of textiles each year. This number explains why many fashion brands are making it their responsibility to adopt recycling programs and bring down the emission of greenhouse gasses.

Sustainable fashion brands strive to lower air pollution by producing long-lasting garments–they invest in organic and high-quality fabrics that reduce consumption and produce less waste and fewer chemicals. In addition, sustainable clothes often come in the form of second-hand purchases that can be recycled into new items. Wondering what makes a clothing item sustainable? Check out our latest article.

Organic and Environment-Friendly Fabrics

Many sustainable brands use organic fabrics that are natural and eco-friendly and have minimal effects on the environment. They use raw materials to produce fewer toxins that enter the atmosphere, safeguarding the environment and our health. Thus, consumers are helping to protect the environment by buying clothes from these companies

A perfect example of swapping toxic materials for organic and environmentally friendly fabrics is trading fleece for merino wool–an itch-free and soft fabric. Unlike fleece, which is made of tiny plastic microfibers that pollute the environment each time it's washed, merino wool is plastic-free. Merino wool is also sourced from chemical-free sheep farms, where animal cruelty is non-existent. 

In addition to using organic fabrics to create clothing, many brands also make sustainable fashion accessories.

Safe Work Environments

The fast-fashion sector has often been accused of inhumane practices, including hiring without visas, paying workers below minimum wage, and forcing employees to work in uncomfortable and unhealthy factories. There is a significant difference in how sustainable companies treat their employees–these workers are respected, work in clean and safe conditions, and are paid fair wages, thanks to business principles that were created to protect and invest in employees. These practices also ensure that employees feel secure, which improves worker retention and productivity.

Unique Designs and Style

Style is vital for any clothing brand, as it is what guides the shopping habits of consumers. Sustainable fashion brands can help define shoppers’ unique style, as their products are designed to last for many years. Thus, sustainable brands strive to create original, timeless, and high-quality clothing that makes customers feel great, as opposed to providing clothes that are ultimately disposable.

Consumers who wear fast fashion thrive on the illusion of being trendy and spending less. These companies have one goal in mind: to make high profits; they often do not consider the effects they have on the planet, people, and animals. So, for those looking for interesting, long-lasting, and well-defined styles, investing in sustainable fashion is a great choice.

Final Thoughts

The fashion industry is one of the leading contributors to carbon emissions across the globe every year. Thanks to sustainability, fashion brands can reduce their negative environmental impact by producing consciously-made clothing and operating their businesses from a sustainable business model. By supporting the sustainability movement, customers are contributing to making the world a better and cleaner place.